Our new logo.....

According to Wikipedia: "A logo is a graphic sign (emblem) that represents a specific subject, which can be a company, an organization, a private person, or a product. It can be designed as a pure pictorial mark, word mark, or word-picture mark and is an essential component of the visual appearance (corporate design) as well as a carrier of the identity (corporate identity) of the rights holder."

That sounds quite complicated and complex – but it's even more difficult when you want to define your own logo. And especially when you critically and intensively question and refine the brand essence with external support. A highly emotional matter, especially if you yourself are a creative person. But, now we have decided - tadaaaaaa: our new logo.